Dabur Partners With Amazon To Launch Ecommerce Portal For Ayurveda Products
This comes just a few months after reports surfaced that Amazon India was looking to join hands with the family-run investment office of Infosys co-founder Kris Gopalakrishnan and Burman Family Holdings, the parent company of consumer brand Dabur.
The Ayurveda e-marketplace is hosted by Amazon India and the content is developed by Dabur India. The company in an official statement mentioned that it will offer consumers an insight into various ayurvedic medicines for treating a variety of ailments. Commenting on the same, Dabur India Executive Director Consumer Care Business KK Chutani said, “Consumers can search on the basis companies, brands and ailments, they will gain access to all Ayurveda solutions available in the country.”
The ayurvedic marketplace will house all ayurvedic brands and products in India. This includes the products of Dabur’s competitors like Baba Ramdev’s promoted Patanjali and Himalaya, etc.
By BOA Bureau