Aspinwall Looks to Double Turnover in 2020
Plantation and logistics major Aspinwall has drawn up ambitious plans to double its turnover in 2020 from the current Rs 250 crore by increasing its focus on value-added products. The 150-year old company with controlling stake by erstwhile Travancore Royal family has interests in specialty coffee, logistics, natural rubber and natural fibres. The company has gone for a brand revamp of its monsooned Malabar coffee that is mostly exported.
"We have christened it as Aspinwall Mellows in the international market," said KRN Menon, chairman of Aspinwall. The coffee is sold mostly in the European countries where it fetches premium price.
The company is now looking to cash in on the demand for certified coffee as well by sending a part of its monsooned coffee from estates certified by organisations like Rainforest Alliance and UTZ, which stand for sustainable farming.
By BOA Bureau